A different type of tech story

I’ve been staring at this blank page for a while now.

It’s strange — after twenty years of building and designing solutions for clients, of turning complex problems into practical answers, you’d think this would be easy.

But this is different. This is personal.

Well, here goes.

I’m 56, and in a few weeks we’re starting our beta testing.

Writing that down feels both terrifying and slightly ridiculous.

The tech world is obsessed with AI, with cryptocurrencies, with whatever shiny new trend promises to change everything.

But that’s not what most of us need. What we need are practical solutions to real problems, built by people who actually understand them.

After fifteen years as a single mum raising twins, juggling corporate life and double the parenting challenges, I understand quite a few problems.

Not the kind that make investors throw millions at twenty-somethings in hoodies. The real ones — the ones that multiply when you’re managing two children’s lives simultaneously, the ones that make you think “surely there’s a better way to do this?”

I’m not building another AI company. 

I’m not trying to be next the tech billionaire.

We’re building something much simpler — just a little app that does one thing really well. Because sometimes that’s what makes the biggest difference: not trying to change the world, but just fixing one everyday problem that lots of people face.

Starting a tech company at my age wasn’t exactly in my life plan. 

The industry’s not exactly welcoming to women over 50.

But here’s what I’ve learned: the best solutions don’t come from chasing trends. They come from experience. From understanding real life. 

From knowing what actually works when you’re busy, stressed, or just trying to get through your day.

I’m scared. Of course I am.

Anyone who says they’re not scared when starting something new is either lying or hasn’t thought it through.

But I’ve got this brilliant team around me who share my vision of building technology that makes sense, that works in real life, not just in pitch decks.

We’re bootstrapping this ourselves. No venture capital, no flashy offices.

When you’ve spent years managing twins and a household on your own, you learn that practical beats flashy every time.

Double the challenges means double the need for solutions that actually work. We’re just a group of people who think we can make something genuinely helpful.

We’re about to start beta testing and I swing between excitement and terror about fifty times a day.

But I do know this: we’ve built a simple app that we think could help a lot of people.

We’ve got bigger ideas for the future, sure, but right now we’re focused on doing just one thing really well.

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First published on our Medium account